Roskill can help your organisation answer questions about taking a product to market: the who, what, where, how much and how approach.
Provide market analysis and marketing options for a low-value by-product otherwise disposed as waste produced from an in-demand primary product
Roskill established that without low-cost freight, product could only be sold to the local market; the client was able to understand competitive forces and establish how and where it might sell the product.
Analyse existing producers to understand their marketing set-up, consumers and contract terms.
The client was able to understand where/who its potential competitors sold product to and why, the habits of consumers and requirements to become a qualified supplier, and what logistics and sales support would be required